LANDSHARK BJJ - I worked closely with the founder to conceptualize and develop the Landshark Brazilian Jiu-Jitsu logo and establish a consistent brand voice that reflects the spirit of the academy.
About
Landshark Brazilian Jiu-Jitsu is committed to equipping law enforcement professionals with the practical fundamentals of grappling for the field. Founded by active law enforcement officers, the academy emphasizes real-world application, discipline, and control, ensuring training that is both effective and mission-driven.
Production
My role involved collaborating directly with the founder to translate the academy's vision into a visual identity. This process included logo exploration, typography selection, and defining a brand tone that balances professionalism with the dynamic, gritty essence of combat sports. The final identity system captures the intensity of BJJ while remaining approachable for students, families, and the wider community.
Reflections
Working on Landshark BJJ's brand identity reinforced the importance of aligning design with core values. Being a BJJ practioner who is passionate about the art, I was able to shape a logo and voice that resonate authentically with practitioners, as well as LEOs that this brand works so closely with. Great branding goes beyond visuals; it's about capturing a story, an ethos, and a feeling that students and members can rally behind.There is a unique satisfaction in seeing design work become a cornerstone of a growing community and knowing it represents the discipline, strength, and camaraderie of the sport.