TENAQUIP - E-Commerce. I design and develop email campaigns from ideation to final execution across platforms.
About
TENAQUIP is a 100% Canadian-owned company, proudly serving North America since 1968. They provide industrial and safety products from MRO and tooling, to material handling solutions. TENAQUIP works closely with businesses to deliver top-tier service, expert advice, and cutting-edge solutions tailored to their evolving needs.
From Strategy to Execution
I believe email campaigns do more than send messages, they build relationships, guide action, and reinforce brand identity. Working closely with the Marketing department, I turn ideas into polished emails that perform across platforms.
Aligning on Brand & Goals
Tenaquip's Marketing department begin by working closely with the brand to understand its voice, values, and audience. Together, they define clear objectives and outline what success looks like.
Ideation, Mockups, & Prototypes
With goals in place, we bring ideas to life through detailed mockups, and protoypes. These prototypes show exactly how the email will look across devices, making it easy to refine and approve before launch.
Streamlining Final Versions
Finally, we adapt designs for different platforms and test them across email clients. Every detail is optimized for accessibility, performance, and consistency before the campaign goes live.
Reflections
Working under strict brand guidelines and within tight timelines challenges us to stay sharp and creative while respecting the standards that define a brand;s identity. The process can be demanding, but it's also deeply rewarding. It's exciting when the final campaign not only meets those requirements but also delivers measurable growth and real results.